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This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Qless
Quick Pitch: QLess is a queue-management solution using mobile phones to physically eliminate the need to wait in line
Genius Idea: When you show up to a restaurant and it's fully booked, sometimes you'll get lucky and they'll have some sort of electronic coaster you can take with you to roam around within a few yards of the establishment. Other times, you'll just have to sit and wait or risk losing your spot in line.
QLess is looking to provide a more logical system that uses your mobile phone. The idea is that you can check into a line by sending a text message or making a phone call, without even the need for someone to physically check you in. Then, you'll simply receive a text message or phone call when your turn in line has come up.
In addition to making things more convenient for customers, QLess offers establishments that use it a number of marketing and research features. For example, you can send out coupons to customers that are waiting in line, and utilize analytics to see how your establishment is trending in terms of return customers or average wait time.
While restaurants are the most logical place for something like QLess to take hold, the company is also targeting doctor's offices, pharmacies, and amusement parks, among other places where waiting in line is common.
As a customer, there's not much to see unless you encounter a QLess-powered line in the wild. But as a business that might want to consider implementing its service, QLess' website offers some more details on the features and how to get setup.
Ultimately, QLess is an idea that makes sense, and seems more lightweight (it's all Web-based) than the type of hardware and software-based solutions that you typically encounter at busy restaurants.
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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